Our Vision
To Become one of the most trusted business development enterprises which support the growth of and integration between micro-, small, middle enterprises and success of large corporates in MENA region by 2030.
Our Mission
Our mission is to Ensure high quality services, Provide optimally industry tailored strategic, operational, digital solutions, and Other business development services which adds value to our customers, and Support them to achieve their: Strategic and business goals, and Guide them towards business excellence.
Our Values
Flexibility & Efficiency
We add value to every business, we're flexible towards changing clients' demands.
Trust & Commitment
Trust is built by commitment of achieving all set goals in the set date.
Quality & Excellence
We provide highest quality solutions which exceeds customer expectations.
Customer Success
We're Customer Centric
Success of our customers is our ultimate Success
Scope of Our Services
Business Development Services (BDS):
- Start-Ups, Feasibility Studies
- Strategic Development
- Operational Development, Change Management Projects
- Supply Chain Management SCM, Supply Chain Optimization SCO, Supply Chain Excellence
- Financial Enhancement
- Digital Transformation
Strategic View
Ur-Serv Vison is expandable to many industries in many markets.
Flexible Strategies are the first growth enablers.
Operational View
Our edge is our practical on-ground experience. Plastics, Food, Pharmaceutical, are just examples for manufacturing.
Retail, warehousing, distribution has many examples
Digital Innovation
It's the era of digital transformation. Everything became digital and virtual. Integration is the key point of success in all industries.
Our Expandable Team

Dr. Hani Afifi, CEO
Founder and chief visionary,
Dr. Hani has a very strong experience in many industries by participating in the development of the strategy, operations, and customer experience strategies in several industries.

Eng. Mohamed A. A.
Cofounder
Expert in Telecommunication networking, Consultant for reputable companies in MENA
Some of Our References




